E.On Next — Green Career Finder

The energy transition is creating thousands of new roles, yet many people can't where they fit. The Green Jobs Quiz was created for E.ON’s presence at the Labour Party Conference to spotlight the breadth of careers emerging in the shift to net zero.

Attendees answer a short series of questions about personality, working style and ambition. Their responses are matched against green career pathways, with each outcome shaped by a bespoke scoring framework built for credibility.

At the journey's end, participants discover their ideal Green Job through a bold, animated reveal featuring their photo, creating a digital asset that can be downloaded and shared.

The experience is fully integrated into E.ON's brand world, using colour, motion and animated characters to strike a tone that's playful without losing clarity

The result transforms abstract policy ambition into a moment people actually want to share.

Client

E.On Next

Agency

Burson

Design and development

Set Reset

Project team

Bob Wilson Paul Button Grant Grabson Chris Brown James Pierson